CricTracker teams up with Cricket Icons to bring premium cricket collectibles closer to fans

CricTracker, one of India’s leading digital cricket platforms, has announced a collaboration with Cricket Icons, India’s first multi-team officially licensed T20 franchise collectibles brand, to make premium cricket memorabilia more accessible to fans across the country. The partnership brings together CricTracker’s massive audience and Cricket Icons’ approach to licensed merchandise.

Launched by Infinity Toy Tronics, a Pune-based sports business, Cricket Icons has made a unique space in India’s merchandise space by bringing high-quality, officially licensed collectible miniatures of T20 franchise stars. The brand currently holds licenses for T20 franchise teams, including the Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Rajasthan Royals. Facilitated by RISE Worldwide, the collaboration with major T20 franchises is for three years.

Founded by first-generation entrepreneurs Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal, Infinity Toy Tronics was built on a passion for cricket and a vision to give India’s biggest sport a permanent place in the collectibles space. Cricket Icons was conceptualised by Rikesh Raja, who saw the absence of cricket-centric collectibles in a country who were loyal to both the game and the stars.

Each Cricket Icons figure acts as more than just a collectible. Through a dedicated mobile app, fans can scan QR codes on the figures to unlock player avatars, earn loyalty points, participate in quizzes, fantasy-style challenges, and leaderboard contests, with rewards including match tickets and autographed merchandise. This mix of physical products and digital engagement positions Cricket Icons as a year-round fan experience rather than seasonal merchandise.

Partnership to boost vision

The partnership with CricTracker boosts this vision. With its strong editorial credibility, social reach, and cricket-directed community, CricTracker will play a crucial role in helping collectors understand the value behind each figure. Notably, Cricket Icons is India’s first multi-team officially licensed T20 franchise collectibles brand.

Cricket Icons’ products are available across leading e-commerce platforms such as Amazon and Flipkart, along with modern trade and general trade retail networks across the country. The brand will also be available on leading quick commerce platforms in the coming months. Pricing starts at INR 299 for single collectibles, INR 749 for team combo packs, and INR 699 for action figures, making officially licensed T20 franchise merchandise accessible to a wide range of audiences.