BCCI announces Asian Paints as Team India’s colour partner for three years

BCCI announces Asian Paints as Team India’s colour partner for three years (Source: Asian Paints)

The Board of Control for Cricket in India (BCCI) has announced Asian Paints as Team India’s official Colour Partner for the next three years. The partnership, covering more than 110 international and domestic matches, is one of India’s most iconic consumer brands in the board’s roster of commercial associates.

Asian Paints, a leader in the paints and décor industry, has long positioned itself as a household brand connected to Indian homes. With cricket being one of the biggest crowd pullers in the country. The announcement was made ahead of two major ICC events in 2026, the Men’s T20 World Cup and the Women’s T20 World Cup. The three-year deal, reportedly valued at around INR 45 crore, places Asian Paints alongside Campa, SBI Life, Atomberg, and other established partners in the BCCI ecosystem.

Under this partnership, Asian Paints will start a series of fan-centric initiatives designed to merge the worlds of colour, decor, and cricket. The company will launch concepts like ‘Colour Cam’, a stadium engagement platform that shines the spotlight on the ‘most colourful fans’ and ‘Colour Countdown’, which connects viewers with home decor trends during match broadcasts.

Together, we look forward to creating memorable experiences: Devajit Saikia

Amit Syngle, Managing Director and CEO of Asian Paints, emphasised the connection between cricket and Indian households. He stated that the collaboration matches with the brand’s philosophy of “Har Ghar,” bringing Asian Paints’ presence into everyday life.

“Cricket unites a billion hearts, and we are thrilled to partner with the BCCI on a platform that makes that spirit come alive. Our partnership with BCCI marks an exciting new chapter, one where we bring the world of colour into the heart of the game India loves most,” he said.

BCCI spokesperson Devajit Saikia shared the same thoughts, stating how Asian Paints’ legacy connects well with that of Indian cricket.

“Asian Paints’ legacy of adding colour and emotion to people’s lives perfectly complements the spirit of Indian cricket. Together, we look forward to creating memorable experiences for fans across the country,” said the BCCI secretary Devajit Saikia.