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Border-Gavaskar Trophy 2024-25: Perth Test smashes viewership and attendance records

Border-Gavaskar Trophy 2024-25: Perth Test smashes viewership and attendance records

Border-Gavaskar Trophy (BGT 2024-25): Perth Test smashes viewership and attendance records (Source: Twitter)

Fans turned out in record numbers for the West Test at the Optus Stadium, Perth, while huge audiences around Australia watched the highly anticipated Border-Gavaskar Trophy 2024-25 opener on broadcast and digital channels.

Day 1 and 2 at Perth Stadium set records for attendance at any Test Match in the city, with 31,302 and 32,368 going through the gates respectively. The total attendance was 96,463, the second-highest total attendance ever recorded in Perth and the highest at Perth Stadium.

Here are the records and milestones achieved by the first Australia vs India Perth Test:

  • The single highest attendance for a day of Test cricket in Perth was recorded on days one and two
  • West Test attendance was up 63% year-on-year
  • Average viewing audiences are up 30% year-on-year
  • Record engagement across Cricket Australia’s digital channels

The Perth Scorchers also achieved an attendance record at their WBBL match which was held at the WACA Ground on the evening of Day 2 of the West Test, which meant that more than 100,000 people attended the cricket over the four days.

Ticket sales for the Border-Gavaskar Trophy series are more than 2.5 times higher than for the 2018-19 India tour, and public tickets are currently exhausted for Day 1 at The Gabba in Brisbane.

Big crowds are also forecast in Adelaide, Melbourne, and Sydney, with fans encouraged to buy their tickets early.

Also Check: AUS vs IND 2024–25 Fixtures, Time Table, Timings & Venue

The West Test dominated TV ratings on each of the first three days, with seven sessions averaging more than 1 million viewers across all platforms, including 1.6 million nationally for the third session of Day 1.

Daily average viewing audiences increased 30% on last season’s West Test against Pakistan across the first three days. This was the first time fans were able to stream Test cricket.

Cricket Australia’s digital channels saw a surge in engagement, with 2.7 million people from within Australia across the Test – and 8.4 million users globally.

Records were also broken from videos watched, with views from Australian users up 30% compared with the first Test of last summer.

The vast global reach of the series was also evident, with 259 million video views across Cricket Australia’s social media channels during the Test match.

 

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